In today's market, reps must separate themselves from the bots, spam, and automated messages with genuine human communication skills and empathy if they want to stand out. Crystal (Crystal Knows) is the leading personality data platform for B2B sales organizations. Our platform accelerates customer relationships by revealing the natural personality of anyone with an online presence and then providing personality-based communication tips to optimize every call, meeting, and email. Headquartered in Nashville, Tennessee with premier investors such as Salesforce, HubSpot, and Birchmere Ventures, Crystal (Crystal Knows) is the personality data platform for relationship-driven businesses. Trusted globally by over 1000+ organizations including top sales trainers - like John Barrows and Sandler, Crystal trains customer-facing teams on how to speak, write, and sell to different personalities. When customer-facing teams are armed with personality data and insights, it results in accelerated customer relationships.