Smith Ivanson is a boutique marketing consultancy based in the UK, that helps North American and Asian IT and telecoms companies with their routes to market strategies. Where those companies need to understand their sales channels options better, either because they are launching a new offering or because they have acquired a company, Smith Ivanson has specialist sales channels expertise able to tactfully interview channel members, analyze what needs to change and make sound recommendations. This third party view complements the opinions of internal sales account managers.