Paloma St. James’ Eternal Wardrobe brings you a fashion reformation by inventing kinder and more innovative ways to consume and manufacture. We strive to connect luxury and sustainability in a meaningful way. Our campaign Our #buybetterforever campaign raises awareness about fashion's environmental impact. We aren’t trying to make you only buy our clothing or only buy sustainably from now on. We just want people to be aware of where their clothes are coming from and how they are made, and in return, we want consumers to be more conscious of the carbon footprint they leave behind when it comes to fashion. Our collection “The Eternal Wardrobe” aligns with the aim of our campaign “Buy Better Forever”. We are building a culture and a community. "#buybetterforever" is a fashion reformation! We need 100 million citizens of the world to join together and commit to purchasing fewer than 20 new clothing items per year. By empowering consumers towards conscious buying, we aim to create a healthy ecosystem between the need for and the style of fashion products. Sustainability goes beyond transparency in the design process. It also includes luxury lifestyle choices for mindful consumption of goods and services. We motivate the client to invest in a single piece and add small on-trend layers rather than repurchasing the same core pieces over and over. Our unique overlays, contrasting silhouettes, surface embellishments, and skeletons allow for endless variations on the all-in-one core of luxurious, biodegradable garments, which closes the material loop and aligns the biological cycle, thus making the garments luxurious and biodegradable.