Sidelines is a sports technology and digital media company dedicated to helping users make data-driven, smart sports betting decisions. Today’s sportsbooks have an unprecedented advantage over the user. Advanced statistics coupled with massive amounts of user data make it increasingly difficult to beat the bookie. Sidelines is here to level the playing field. Founded by ex-Googlers and machine learning experts, Sidelines harvests data from the biggest names in sports betting to create free, fun, and innovative tools to help users make smarter decisions faster than ever before. Whether you’re an avid bettor, a casual bettor, or even just a sports fan, Sidelines has something for everyone.