PINCA Trading was instituted in 2011 with a vision to provide children with quality products which encourages them to discover their true self and realize their true potential. It all started when Payal Mirchandani, an Indian origin Canadian national was expecting her first child and looking for a safe, non-toxic playmat, and finding none available in this region, PINCA was born to distribute Dwinguler playmats across the GCC. Since then PINCA has been on a steady growth curve, with numerous brands being added to the portfolio and now is a well established toy manufacturing and distributing company in the GCC. The company has brands like DC Superhero Girls ®, WWE ®, Pokemon ®, Sonic the Hedgehog ®, Despicable Me 3 ®, Masha and the Bear ®, Tomy Toddler ®, Lamaze ® Gelli Baff ®, Sno Baff ®, Slime Baff ® and 3C4G ® to it’s credit. Pinca has also introduced the Supergirl ® make-up kit, in association with Warner Bros. ® which has been a sensation all over the CGG and has made a special place in the hearts of our customers and consumers. The company has an ambient workplace with new-school management culture it believes that productivity is a product of freedom of thought and it has led to a fast paced work-force growth throughout UAE and GCC.