Pure Potential is an independent organisation which raises the aspirations of thousands of sixth-formers every year, encouraging them to apply to and achieve offers from excellent universities and leading employers. Our approach is efficient, holistic and realistic. We passionately believe that all students should be given access to advice, information and contacts to help them make the right decisions about university and careers. Since 2005, over one million people have visited our website, attended our events or read our sixth form guide APPLY. We are proud to say that three-quarters of the students we meet at our PP: Sixth events go on to secure a place at Times Top 50 University, one-third go on to study at a Russell Group University, and many embark on their careers on challenging school leaver programmes. We work in partnership with employers, universities and other third sector organisations and are always interested in hearing from anybody who is committed to positive social change and social inclusion: For more information about what we do please email us: info@purepotential.org or call 020 7122 1220.