Founded in 2009, ROY STORCH is a luxury fashion house whose design team is led by Australian designer Roy Storch. During this years London Fashion Week the house showcased its Spring Summer 2011 collection to host of its clients, members of the fashion press and representatives from sme of London's finest boutiqes. For the first time in its history the house has produced a menswear line consisting of key staples including luxury T-shirts, fitted cotton shirts, jeans, suits and smart casual wear all designed to bring a contemporary look to classic pieces that should be in every man's wardrobe.