Article 27 Representation Article 27 of the General Data Protection Regulation requires that you appoint a representative in the EU as your point of contact for clients, customers and authorities regarding privacy matters. If you have clients and customers in the EU, if you want a global presence, and if you want to comply with the law, then this is not optional. You have to have it. At the head of our team is Flor McCarthy, one of Ireland’s leading lawyers and a recognised expert in marketing. He has particular expertise and hands-on practical experience in privacy, data protection and GDPR issues for marketers. He is the author of the award-winning book The Solicitor’s Guide to Marketing which is the leading Irish text on data protection in legal marketing. He is certified by the Law Society of Ireland in Data Protection Practice and lectures lawyers on data protection practice and compliance. He is managing partner of a multi-award-winning niche legal practice. He has been in private practice for over 20 years and has been elected by his peers to sit on the exclusive Council of the Law Society of Ireland, the governing body for Irish lawyers. Ireland is the recognised base for US online businesses in the EU, being EU home to Google, Facebook and LinkedIn among others. After Brexit, Ireland will be the only English language country in the EU offering a safe and familiar common law legal system with regulation in the English language.