Born by the side of the road on a cold, wet summers day (can't half tell it's Melbourne), The Eye Creative was a light-bulb moment turned success for Founder and Editor, Samii Lund. In 2015, Samii left her full-time real estate marketing career to jump head first into the unknown life of 'following a passion'. After hitting reality with a rather large, painful thud not long after doing this, Samii formed the idea of a creative hub. Somewhere, where creative minds alike could explore, share, collaborate and celebrate the wild adventure that is art. Thus, with a coffee in hand and the sudden regret of not having an umbrella in the middle of February, The Eye Creative was born.