Founded by co-inventors from a National Science Foundation sponsored research team of artists, data scientists, and health professionals, Underestimated People Of Purpose (UPOP) is a cultural analytics and creativity company. UPOP’s core technology is the Cultural Wellbeing Index (CWI). The CWI empirically assesses hope, trust, and belonging as proxy metrics for inclusion and wellbeing. Our core services center around data, cultural analytics and creativity science to help organizations, both public and private, align culture change management programs with innovation agendas. UPOP is a Certified LGBT Business Enterprise (LGBTBE) through the National Gay & Lesbian Chamber of Commerce (NGLCC) and organized as a Public Benefit Corporation. In addition to core CWI signals, UPOP is pioneering new ways to combine additional quantitative measures of meaningful work, wellbeing, creativity, curiosity and compassionate action to form a suite of data driven insights into the cultural orientation of an organization that is capable of scientifically predicting many of the most important key indicators for those seeking to align cultural change management and innovation initiatives with the future of health, education and work.