Bandicoot is helping the fashion industry show how fabrics and materials really look online. By adding a Bandicoot Shimmer View to a website, fashion retailers can provide a rich experience of the colour, texture and gloss of their materials. Viewers can see how the light plays on the material as they tilt their phone or move their mouse. Bandicoot has created this technology to increase online engagement and conversions, and to address the pressing problem of online returns. One of the top reasons items are returned is because they “looked different” than the photos on the website. Retailers can use Shimmer View to help bridge the digital appearance gap and give online shoppers increased confidence in their purchase. A Shimmer View can be created in a few moments by taking photos using a handheld camera and then uploading the photos to Bandicoot. After processing in the cloud, a Shimmer View is created which can be added to any website. Shimmer Views can be used throughout the fashion supply chain. Textile mills can create digital twins of their fabrics which designers can use for selecting materials and for 3D fashion design. Brands can use digital swatches to showcase their collections online to retailers across the globe. Brands can also create augmented reality experiences for consumers with authentic material appearance. The best way to experience Shimmer View is to view the demo on the Bandicoot website.