About Us Established in 1996, Phoenix is one of the leading semiconductor Manufacturer’s Representatives in Latin America providing it’s Principals with business development support throughout Mexico. Phoenix is uniquely organized to drive Demand Creation, with it’s highly trained and experienced Business Development Managers, Field Application Engineers and Inside Sales professionals. Phoenix’s highly focused on the first and second tier OEM and ODM accounts designing in the following vertical markets: -Automotive -White goods -Lighting -Power -Metal Mechanics Our mission To be a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers and provides a dynamic and challenging environment for our employees. Our principals Our company and culture is guided by our relentless focus on the following five principals including; being proactive, beginning with the end in mind, putting first things first, thinking Win-Win, seeking first to understand and then to be understood. Our vision To build exceptional partnerships with our Principals and OEM customers designing in Mexico providing them with the best consultative sales, engineering and customer service in the industry. Our commitment Phoenix is committed to a long term mutually beneficial relationship with our Principals, customers and employees based upon trust, hard work, performance, accountability and respect.