Crazy Bell is a licensing company founded in 2014 by a group of licensing experts and GUT Distribution, an Italian group operating in production, distribution and retail to offer valuable services to brand owners, acting as an «internal» licensing department but representing a variable cost for the company based on the results only. Crazy Bell management has been operating for 30 years at the highest level of international IP licensing implementing global strategies for brands such as Hello Kitty, Smurfs, Bratz and many others. Crazy Bell fully understands the brand owners’ philosophies and goals and, thanks to its huge international network is able to analyse the opportunities all over the world, to submit to the licensor a proper strategic plan and to implement a strategy in every single country balancing product categories, licensees, DTRs and co-brandings.