MOITIÉ was launched in the US in 2018 by Sima Mosbacher for developing the most innovative, high quality, and time-saving products for today's women. MOITIÉ is a strong supporter of the Women's Global Fund and stands for beauty and female empowerment. At the age of twenty, Sima was already a computer engineer who became the World's Youngest Female Commercial Airline Pilot. While enrolled in the airline pilot training program, Sima relied on salons for semi-permanent makeup techniques to shortcut her busy routine. Although ambitious, she did not want to sacrifice beauty and femininity. But this was not a sustainable solution. It was more time- consuming than expected with hours spent at salons, and after continual use, the result was enormous natural lash and brow fallout. Engineers are natural problem solvers, so soon, she realized there had to be a lot of women experiencing the same problem as her. That's where she started to develop an alternative makeup solution that is time-saving and semi-permanent, plus safe for long-term use. And MOITIÉ was born. Since we launched, we have been growing rapidly and are continuing to work tirelessly for our mission -- to develop the most innovative beauty products with uncompromising attention to detail, providing the best service to millions of women 24/7 and disrupting the global self-care industry.