Founded in 2001, Serum Public Relations delivers formidable communications to help clients connect and develop relationships, build an outstanding reputation, create greater brand awareness and showcase their innovative way of thinking. Serum’s forte is in media relations work - the backbone of public relation - with 15 years working with local media to secure excellent editorial coverage in the spectrum of media - digital, print, broadcast. As technology evolves, digital media platforms grow and the challenge to meet topical headlines means there’s no room to send out mass, automated media communications. At Serum we see how our clients’ stories can create news and media attention. We have to ensure we communicate to media only what’s relevant and of value to their readers/viewers. It’s also our job to act as the bridge to help keep clients informed on what the media landscape is reporting on. We create great relations with journalists, bloggers and any other editorial content creators as it is media relations after all. Media relations Corporate communications Technology communications Copywriting Social media Crisis communications & damage control PR