Customer Science Lab provides consultancy and services enabling companies to drive customer asset value and employee asset value through advanced causal modelling and data lead strategies. These services also include innovative sponsorship strategies driving in real financial value. Customer Science Lab has successfully designed and implemented loyalty programs across industries, leveraging advanced analytics and state-of-the art technologies to drive value at scale. Strategic metrics like the CUSTOMER RELATIONSHIP STRENGTH SCORE coupled with bespoke data models are unique capabilities developed and refined as lead-indicators driving competitive advantage and innovation. These are effectively applied in market research and new-age technology platform enablement.