The ultimate goal of marketing research is to gain an understanding of the people we study. This understanding does not come easily since human beings often behave the ways we do without fully understanding what motivates us. The challenge of marketing research is to bridge this chasm of knowledge between the answers individuals give, and the reasoning behind them, to arrive at a better and more complete understanding of people. The quest for that knowledge, and our approach to discovering it excites us, and we hope you will share our excitement and the opportunities it brings. Market Perceptions is based in Denver, Colorado, and we provide marketing research services for clients throughout the United States in a wide range of businesses.