The Wknd is the go-to platform to discover the freshest new music from Southeast Asia. Established in 2008, The Wknd is widely recognized as a music tastemaker by fans and artistes alike, and is driven by its mission to elevate the Asian music scene through events, digital content and storytelling. As an event organizer, The Wknd plays host to music showcases that incorporate exhibitions, interactive workshops and music marketplaces. The Wknd is also actively called upon to curate acts for music festivals, showcases and concerts. The Wknd also produces a wide variety of digital content in the form of online videos, such as their long-running flagship series The Wknd Sessions, documentaries and interviews with music personalities. Awards and recognition: Shout Awards 2012 - Shout! Aloud category nominee DiGi WWWOW 2012 "Most Inspiring Internet for Good Award" (top ten finish) Klue Magazine's Best Site (2011) award