Nikki Parkinson is the former-journalist, turned stylist, author, blogger and fashion designer behind Styling You. Styling You is an advice-driven fashion, beauty and lifestyle blog that helps busy women find confidence through their personal style. A thriving online community with a highly engaged, targeted readership of women aged 25-55 (73% Australian), the multi award-winning blog attracts more than 130,000 unique visitors and 280,000 page views every month. For advertisers and brands, it offers the opportunity to connect with a unique demographic who trust the content and advice presented on the site and are motivated to buy featured products. In 2014, Nikki's first book – Unlock Your Style – was published by Hatchette Australia and distributed nationally through major retailers and as an e-book, where it made iBooks' Best Books 2014 list. In 2019, Nikki launched her own fashion label, Styling You The Label. As one of pioneers of the professional blogging industry in Australia, Nikki is also in demand as a keynote speaker and presenter.