E=mz² is the new equation in selling. [empowerment = mastery ∙ zen²] At E=mz², our focus is understanding how people learn and how to transfer that learning into practice to create real-world-ready sales talent. Through our research, we have discovered that game-based interactive learning allows for the highest retention of knowledge while enabling the learner to practice in a safe and consistent environment. The key to learning is consistency, frequency and mastery, but it can be boring and monotonous. Serious game-based interactive learning allows for the benefits of repetition but motivates the learner to continue driving. With a focus on understanding learning, development and behavior change, it is our mission to deliver training through best learning practices in order to maximize our customer's sales performance. The e=mz² model solves the market need of reducing the time and costs to attract, develop, and retain sales professionals. Through years of researching models of sales excellence, combined with benefits of game-based learning, Momentium was born. Momentium is an online interactive professional game-based sales training system that has made strong traction in three key markets: corporate training, academic sales education and self-help. Momentium employs the e=mz² learning system to deliver organizations and their sales forces a virtual game space that simulates real-life selling scenarios and client behaviours.