12 Bar Insights is a product strategy consultancy that helps small- to mid-size technology companies deliver meaningful customer experiences using a vision-led, customer-centric approach that brings purpose and clarity to development teams. With over 20 years of hands-on experience in creating and delivering market-leading hardware and software products in a range of company sizes from start-up to Fortune 500, we help you reduce time to market and position your organization for growth through implementation of product management best practices tailored to your specific market and company size. Work with 12 Bar Insights to… DELIVER MEANINGFUL CUSTOMER EXPERIENCES - deepen understanding of customer needs and pain points to deliver products and features that endear customers to your brand SHORTEN TIME-TO-MARKET – establish a compelling customer-centric product vision that inspires, focuses and prioritizes development teams on expeditiously delivering the most impactful features IMPLEMENT PRODUCT MANAGEMENT – establish the product function within your organization to formalize product/feature discovery, product strategy, requirement and user story definition, success measurement, go-to-market strategy and product lifecycle management SUCCESSFULLY INTEGRATE ACQUIRED PRODUCT PORTFOLIOS – rationalize combined product or service offerings and define the optimal integration strategy to ensure maximum customer value and mitigate target company revenue erosion.