ABOUT VISION CARE DIRECT Vision Care Direct is unlike other vision plans because we are a membership-based plan, NOT insurance. Instead of being driven by creating revenue for shareholders, our focus is on the patient. We are committed to ensuring that you and your family receive a level of care that maximizes your eye health and protects your vision. Like you, we live and work right here in Oklahoma. Our plans are developed and run by an association of local Oklahoma doctors; not some insurance company in another state. This means that the dollars spent on your vision plan stay in Oklahoma instead of going to line the pockets of insurance executives who may not have your best interest in mind.