Fanbrandz is a multi-disciplined branding firm specializing in building branding programs for professional sports leagues, sports franchises and sports-related businesses. Special Event Branding: Fanbrandz creates identities for jewel events such as All-Star Games, Championships and other high-profile sports events. Identity components are delivered in the form of Brand Style Guides, Brand Usage Guides and Brand Books. Brand Development: Fanbrandz develops rebrands and new brands through a phased process of research and discovery, strategy development, creative development, deployment and brand roll-out. Projects Incude: MLB All Star Games (24 Total) MLB Postseason and World Series (9) NHL All Star Games (3) NHL Winter Classic (7) NHL Stadium Series (3) NHL Heritage Classics(3) NFL Seasonal Style Guides USTA Championships NASCAR Branding and Sponsorship NBA All-Star MLS All-Star (3) MLS Cup (2)