Holic is an innovative publishing platform that connects writers and readers in a more meaningful way. It allows writers to reach a specific audience for every story they craft, and readers to personalize their story feed based on who they are. By organizing content around specific audiences instead of generic categories or tags, Holic revolutionizes the way content is created and consumed. It was built as a tool to challenge the overwhelming amount of information available on the Web by helping content flow *from* the right people* to* the right people.