Connecting Brands with activation opportunities is the normal practice for most in our field, we find that to be a minimal approach. We develop relationships, a true relationship is like a good marriage, they just work. When it is right is just keeps getting stronger. Our philosophy and goal is to not always be selling but to match the "right brands" with the "right program”. If we do our job the rest is easy. ROI's grow organically and substantially with the "right" marriage. We got tired of seeing Brands with other agencies leave unhappy, consistently being over promised and under delivered to. We find that to be sad. We live in a world of heavy and intense legal counsel written agreements, long passed are the "handshake" deals. Deliver what you say or more, make a promise and keep it. Work hard and it pays off. This is the standard that ensure our success.