Pagr serves both as a mobile application for customers to order drinks in nightlife based venues as well as the first official social platform for the industry. Allowing patrons to order their drinks ahead of time and skip waiting in line, Pagr also has several features for the best experience: splitting tabs with friends, sending a drink, seeing others at the bar, notifying your friends, among many others. For venues implementing Pagr, the merchant portal app is easily downloadable as a POS system accepting mobile payments and offers many sales analytics: total and time specific sales figures, top selling items, differentiation of repeated and new customers, among many other analytics.