Founded in 2018 by young entrepreneurs and watch enthusiasts Ben Iroala and Andrew Mutale. We are two college best friends who have been obsessed with watches our entire life. Our love and affection for watches created a desire in us to make a positive, long-lasting impact on the African continent by being the first global luxury watch brand out of Africa, as we believe it is long overdue for Africa to be represented in the luxury watch market. Additionally, social Entrepreneurship has been at the core of Asorock Watches operations from inception. Asorock aims at leveraging business to provide aid to those in need a mission statement to “manufacture premium quality watches as leverage to build free libraries in rural areas across the African continent” Because, “A business that makes nothing but money is a poor business.” ― Henry Ford To help achieve this goal, we partnered with BOOKSFORAFRICA; An organization that is specialized in supplying and delivering books of all kinds to unfortunate kids across villages in Africa. The organization assists us in accomplishing a significant part of our social responsibility duties. In the near future, we plan to layout our ultimate goal by having the foundation of our first Youth Complex in a village in Nigeria started. When completed, the Complex will have a library fitted with computers equipped with Wi-Fi and free learning software and sports amenities (such as a basketball court) for the youngsters to discover their talents. (All names of those that have ordered an Asorock watch will be engraved on a "Thank You" Pillar in the library complex.) To top it all off, we have made it our mission to donate to an essential charity every month that stands for a cause we believe in. You can see our track record in the link below to see who we have donated to in the past. https://www.asorockwatches.com/blogs/news/asorock-social-responsibility-project-press-release