Peercraft is developing a personal agent to provide its individual private users with efficient commerce tools. Currently the service is operational at https://www.peercraft.com/ but with functionality limited to multi-protocol identity management. The wider purpose for Peercraft is to support consumers during their complete purchasing journey from vendor and product discovery, via mutual assurance of trust, to execution of transactions. To support this complete purchasing journey, we are in particular focusing on how vendors may exhibit their services in new structured ways allowing systematical discovery by consumers without the need for common intermediaries ("platforms", e.g. GAFA's). For further information on this new data-driven ecosystem approach, see whitepaper and initial proof of concept at https://www.opendiscovery.biz/ .