baba consulting is a market research institute that provides strategical support in brand and product positioning as well as market scenario analysis, applying its well-established experience and deep passion. Located in the center of Milan (Italy), from its very foundation in 2001 baba has run researches and forecasts for important clients in Italy and abroad, supporting brands and agencies in their decisions by the cross-method use of quali-quantitative approaches, competitive scenario observation and semiotic mindset. To boost our services, a worldwide connection with technical partners allows baba to use innovative methodologies tech-aided. Secondly but not secondarily, we are specialized in trend forecasting; the use of a powerful tool like Trend Monitor® permits to baba to have a full and complete vision of future trends and to make anticipations and social predictions. baba’s ultimate aim is to make its clients able to surf the wave of future changes and innovations so to make clear how to move forward; of course,dealing with brand image optimization, product mix evaluation, concept tests, communication fine tuning – to say some . baba is associated to Esomar international network.