Founded in 2001 2001 by Paul Lambert, Ideas 2 Results Ltd, provides project management consultancy to the IT service industry, working across a variety of Industry sectors including Public Sector, Financial Services, Banking and Media within the UK, EU and South Africa. Gill Lambert joined the business in 2006, providing direct marketing consultancy to businesses seeking to grow their subscription and membership revenues, and specialist business who want to grow customer lifetime value through better engagement and personalised communication. Recent clients include magazine publishers, trade associations, B2B service providers and specialist product suppliers.