We are Impactical. We believe that good for the world is good for business. We partner with organisations and individuals to put purpose at the centre of their work and drive good growth. By embedding purpose into the day-to-day culture and operations of organisations, starting with our own, we believe that, together, we can maximise positive impacts for people, prosperity and the planet. Impactical was born when a group of individuals from a range of professional backgrounds came together to explore a big question: What would the world look like if we connected the world’s brightest talent with the world’s biggest problems? From this process, we arrived at a shared understanding. The route towards more positive environmental and social impact, more meaningful careers, and organisations that are resilient and financially sustainable: it all starts from purpose. Our aim is to make purpose-driven transformation a simple roadmap of achievable goals for our partners. Helping organisations to clarify their purpose, and then meet those goals, by just doing the next right thing, every day. Impactical will always be shaped through a shared journey; through the Purpose Project we will share what we learn from our journey to put purpose first. If you want to hear more about our journey, and explore how we might be able to work together, please visit our website.