As businesses become more aware of the need to engage with their markets, creating content which attracts attention, adds value and inspires your audience becomes more and more critical. Genuinely influential, shareable content isn’t thrown together in isolation, but becomes an integral part of your business. The Share Theory works with partners to help build content, and also to help you ingrain a ‘share-first’ mentality into your operations, empowering every member of your team to become a thought leader who can add value to each customer conversation they have.