PANAMA CAR RENTAL S.A Started operations in may of 2002, under the leadership of brothers Jorge Juan and Ricardo de la Guardia. Back then the company had 14 employees, a fleet of 120 units and 25 vehicles for sale. Today PANAMA CAR RENTAL S.A. has a workforce of over 170 employees and a fleet that surpasses 2,000-unit mark. What started, as a small family venture, has become one of the leading businesses in the car rental industry with 11 branches across the republic of Panama thanks to their visionaries and founders Jorge de la Guardia and Maruja de la Guardia. PANAMA CAR RENTAL, S.A. is currently a corporate group comprised by: DOLLAR RENT A CAR: An international franchise dedicated to car rental services AUTOMARKET: Company dedicated to buying and selling used vehicles as well as consignments.