I Teach How to Market Expertise on The Internet. I share my expertise and thought leadership about how The Internet reinvents real-time media marketing strategy and public relations in my personal blog: Social Media ReInvention (www.socialmediareinvention.com). I advise and teach my clients on how to integrate digital media and traditional marketing strategies to spread, promote, and target their individual and/or organizational expertise to prospective buyers who are conducting online research during the buying process. My goal and objective as a teacher and advisor is to guide my clients in learning and applying New School Marketing with Old School Marketing so they eventually master the required skills to confidently and competently DO THE WORK THEMSELVES. In my experience, 21st Century Marketing requires these skills and capabilities: ► Content Marketing (i.e., blogging, copywriting, eBooks, infographics, email newsletters, press releases etc.) ► Content Management Systems (i.e., WordPress) ► Social Media Channel Selection and Management ► Social Media Broadcasts Linked with Real-Time Live Events ► LinkedIn Thought Leadership and Promotion ► LinkedIn Sales Prospecting and Lead Generation ► Search Engine Optimization (SEO): Organic / Unpaid Search ► Search Engine Marketing (SEM): Paid Search ► Web Analytics and Content Effectiveness Measurement (i.e., Google Analytics) I take pride in being a thoughtful, trustworthy, and knowledgeable advisor. My advisory experience as a marketing and corporate strategist spans organizations from early stage startups to The Fortune 500.