AdSparx is an industry-leader in server-side advertising technology (SSAI) solutions. The Adsparx middleware technology overcomes many of the limitations inherent in today's dynamic advertising ecosystem; thereby enabling broadcasters, OTTs and service providers to harness the multi-billion opportunity for live/linear and on-demand personalized video advertising across any multiscreen device. The AdSparx cloud-based SaaS solution makes the deployment of modern SSAI simple, turnkey and open. The DAI video and VAST compliant cloud platform and intuitive system management and user insight toolset enhances a clients' overall advertising technology and delivery ecosystem. Through advanced algorithms and patented techniques, the Adsparx solution thwarts ad-blockers by dynamically inserting pre and mid roll ads into live, linear, nDVR, Catch up TV or VOD streams for a seamless, smooth switching between content and advertisements for HLS, DASH and CMAF streams across multiscreen devices. All major ad marker formats are supported, with an AI/ML software layer that dynamically detects commercial breaks in live video streams. Unique to the solution is the combination of direct integration with ad exchanges, private and programmatic ad marketplaces, low latency ad insertion with millisecond response time to increase fill rates, and insertion of multiple ads tags based on content and user profiles to better manage inventory splits. These unique capabilities improve buying decisions, targeting and personalization to further optimize revenues.