SMF is a strong brand in Portugal in the area of Fashion Clothing and Accessories, whose target is a wide range of consumers, since SMF presents every season a wide variety of new designs for the female / male audience, at the most diversed prices. Founded in 1987 under the name Semáforo, the brand is constantly attentive to the trends and demands of the international market, stimulating Creativity and Innovation. The reflection of this values is the new models and designs that SMF keeps presenting throughout the different seasons. In order to achieve a great visibility in the Markets where the Brand operates, SMF has been focusing on Product Quality and Brand Image. For this same reason, and aiming to become a global brand of international reference, in 2011 the company decided to internationalize the Brand and, currently, SMF has a presence in Spain, France, Greece, United Kingdom, Denmark, Sweden, Norway, Poland, Russia, among others..