In 2002 a group of friends with a passion for headwear and a shared love of snowboarding and the outdoors—came together to start a company that reflected their lifestyle and shared vision: Headwear is more than an accessory. At the time, hats and knit beanies were little more than a commodity, another place to put a brand logo. Coal saw an opportunity to provide styles that took fit, function, and fashion seriously while knowing that headwear is an extension of you and your lifestyle. Design, quality, and style have guided us, and 20 years later, we remain dedicated to making headwear more than an accessory. Join us on this epic journey.