Applebum produces world-class events celebrating Black music & street culture. As one of the UK’s biggest club promoters, we tour over 15 cities a year, hosting 120 events for a community of over 100,000 people. Named after an iconic Hip Hop track, Applebum engages with local communities, creating a platform for the next generation of DJs, musicians, street artists, dancers and black music fans, to celebrate and collaborate in the spirit of the original Hip Hop movement. We showcase the best of modern street culture, music, art & fashion and celebrate these cornerstones at the forefront of everything we do. From illustrators, to graffiti artists, break dance schools to music schools, our mission is to contribute to the elevation of the culture, creating a space where people can enjoy their identity and celebrate Black excellence. Applebum discovers, nurtures and helps elevate local talent with a cast of over 50 DJs, musicians and performers playing a plethora of modern Black music.