bGenius bid management software gives online marketers the opportunity to optimize and manage campaigns in different search engines in one system. Endlessly adapting individual interfaces is no longer necessary. Comparison and analyses in Excel is superfluous. New features and updates are processed automatically. bGenius was not built for automated bid management, although it is possible. The system provides suggestions based on your input in combination with your Search Advertising, Web Analytics and Back Office data. bGenius actually links with your Back Office and Web Analytics account, allowing you to steer campaigns based on margin and additional KPIs.