Innovation by Tradition t is not just a slogan but a practice that marks the history of Presotto, leading brand in the furniture trade from over 70 years. Many things have changed since that distant 1948, when the company's adventure started in Brugnera, near Pordenone. Italy and the North-East have changed profoundly, manufacturing industries have taken the place of the agricultural economy; Presotto experienced that period of change as a protagonist. Immediately highlighting, thanks to the ability to join together know-how, craftsmanship, and cutting-edge design, creating unique pieces of furniture characterized by a high innovation content. Concrete and visionary today more than ever, Presotto combines traditional craftsmanship and change’s vocation to offer uniqueness and usefulness at the same time. The experience and expertise inherited over the years allow the Friulian company to be in tune with market demands and to anticipate them; connected to the needs and desires of consumers increasingly “digital” and in constant evolution in the culture of design and in the taste of living, with Europe and the United States as the main outlet markets. Over 70 years of history characterized by an awareness of tradition and the courage of innovation. They are among the distinctive factors that convinced the investment company Ibla Capital to take over, in December 2018, the majority stake of the company to lead it to new, ambitious goals. Presotto certainly has what it takes to reach important targets. First of all, the high quality of its products, which allowed Presotto to build over time a strong company profile, recognized and rewarded by the market. Presotto is a brand full of strong values, ready to consolidate its market position in Italy and to reach an international standing adequate to a company profile of absolute excellence.