Brainy Lions Online Services (P) Ltd. is an IT company having its registered office in Gurgaon, Haryana. Its is a parent company to multiple online strategic brands. The first strategic brand launched by the company is a mobile POS solution called Circle It Up designed for the Indian market. The company was founded by its current CEO Tanuj Sethi in the year 2012 with its main goal to take mobile payments in India to its next logical level.