The beauty industry caters to the youth. Makeup and skincare products are made for and tested on smooth skin, free of any texture or lines. Anti-aging products are pushed to 20-somethings, along with irrational fear. Smooth, flawless, airbrushed faces grace magazine covers, websites and ads. Women over 40 are very rarely represented. Somehow, this billion dollar industry has managed to make beauty synonymous with youth. And we’re taking a stand against that. Fièra Cosmetics launched in 2020 to provide those over 40 with makeup and skincare products specifically formulated for more mature skin. Our mission is to empower women to look and feel their best whether they’re 40 or 101. Our advertising puts these beautiful women into the spotlight, because for far too long, they have felt completely ignored and invisible by everyone in this industry. We not only celebrate beauty at every age, we celebrate the true beauty of aging. We are proud to offer the highest quality products backed by science, and made safe for you and our planet. All of our products are paraben-free, non-GMO, fragrance free and also cruelty-free. We produce all of our products in the USA and currently serve all of North America.