Centre for Packaging Innovations and Research has almost five decades of experience in research, creation and installation of automated packing machinery, mainly used in food industry (milk, meat, etc.). A distinctive feature of the competence of PITC is orientation towards practical results of research. Creation of prototypes, their production, comprehensive tests and improvement has always been integral part of creation of new equipment, which allowed creating of new equipment, which complies fully with formal requirements applied by both, industry and various regulations. One of the goals of reorganization in 2014 was expansion of the centre’s activities, integrating specialists from various University’s scientific fields, particularly, chemistry, mechanics, electronics, IT and offering potential customers a fuller package of services. Recently issues related to legal regulation, sustainable development and environmental impact of packages or packing become more and more significant for the centre’s activities. A study of implementation of Directive 94/62/EC of European Community on Packages and Packaging Waste was prepared on the basis of expert knowledge collected at the centre, commissioned by the Ministry of Economy of the Republic of Lithuania. Centre provides consultations on these issues to representatives of business and authorities.