Galvanised by the tragic number of school shootings so far this year – and inspired by youth demanding change – we re-launched Feel.org on March 24th, 2018 in partnership with HeartMath, Kids EQ and Six Seconds, coinciding with the nationwide student-led marches. Founded in 1993 by Ayman and Rowan Sawaf, Feel.org started promoting the need for Emotional Literacy with the “Emotional Literacy Newsletter” which was distributed to thousands of schools, universities, and professionals, with articles from many of the pioneering authors and speakers of the time. They also built a media company centred around emotional literacy for children. Kidseq.com. After meeting Six Seconds in 1997, they decided to concentrate their efforts on championing Six Seconds vision and mission instead of leading a nonprofit themselves. Following the Columbine school massacre, Feel.org suggested Emotional Literacy as the antidote to violence in schools. All the lobbying efforts done by many individuals and organizations – asking government and educational institutions to intervene – had failed. Feel.org came to the same conclusion as other leaders in the fields of education, parenting, and Emotional Intelligence: only a bottom-up movement of parents, teachers, EQ professionals, corporations, and celebrities – with the goal of seeing Emotional Literacy integrated into our education curriculum – could put pressure on schools and government to change. Feel.org is a non-political, non-partisan, non-sectarian endeavor. Emotional literacy is a solution that everyone can agree on. Feel.org has designed a series of campaigns to help build a movement that makes Emotional Literacy a household term and puts the tools of EL in the hands of as many teachers and kids as possible.