Mehrasons Jewellers”, is a ‘top of the mind’ recall brand for most of the north Indians, wherever they are across India and even overseas. Over the years, the brand has also become a name synonymous with style and elegance; the products are a reflection of fine craftsmanship and artistic elegance. Starting from Lahore in pre-partition days, the business moved to Dariba- Chandni Chowk in Delhi and further the first modern style showroom came up in Karol Bagh in 1971. The company has been growing steadily with the opening of successive showrooms in Janpath (1991), Tilak Nagar (1997) & Krishna Nagar (2008). The growth has been steady and sure. The capabilities and the backend have been constantly given a huge importance and heavily invested into. The company is now looking at expansion across North India and further move to other regions, to become a Pan India Retailer in the next Five Years. Mehrasons Jewellers was the first Family Run Jewellery Retailer to have a 100% computerized billing and inventory management system. The backend has moved out of the showrooms to the Corporate Office and huge importance is being given to developing systems and processes. SAP implementation is underway and a reasonable amount of money is budgeted in the current year for the development and up-gradation of current software system, Logistics & SCM, Inventory planning and Control systems and MIS requirements. Company has established its identity as a one-stop shop for heirloom collectors and cutting edge contemporary jewellery pieces. We follow a design sensibility that is a beautiful mélange of modern as well as ethnic nuances that meet the customer’s expectation of quality, styling and pricing. Every piece of jewellery is a fine illustration of talent, skill and hard work that will leave you spellbound. Therefore, we have chosen for our identity, a lotus emerging from a spiral that denotes a creative spirit that is pure, eternal and ever growing.