Market Platform Dynamics (MPD) is a management consulting firm that helps companies find, ignite and monetize innovation. The cornerstone of its work is the economics of industries that operate in complex ecosystems where getting multiple customers on board a single platform is essential for success. MPD principals are pioneers in this area, having done much of the early research and having devised a framework for how to design and execute catalyst strategies. MPD’s experts include economists, econometricians, product development and pricing specialists, and strategic and social media strategists who apply cutting-edge economic and business theory and statistical methods to the practical problems of building and running a profitable catalyst business.