better_ is a boutique agency focused on strategy, brand management and organizational design. We work collaboratively with clients to structure and support their business and brand. By developing custom solutions to meet your specific needs, we can facilitate your journey from idea, through implementation, to launch. We co-create flexible, forward-thinking and tactical processes that serve the work you are doing and the culture you wish to create. Our founders Jennifer Edwards and Shannon Reynolds bring a combined four decades of experience working in a wide array of industries, with brands from IKEA and TDBank to New York University and the Georgia Institute of Technology. They have worked with start-ups, incubators, and in arts, technology, and social-good spaces. What sets better_ apart from other agencies is an equal focus on future trends and past learning, on both organizational design and communication strategy. We begin with the deep and simple question, what would you like to do better?