From New and Used Sales to Parts and Service, Lake Auto Group formerly known as Braeger Aims to Provide a Truly Stellar Automotive Experience There are numerous reasons why drivers choose Lake Auto Group. Proudly serving Milwaukee and surrounding areas, our teams of sales advisors, service technicians and financing experts are trained with one focus in mind: addressing each of your needs with the utmost respect, care and attention to detail. At Lake Auto Group, our commitment to excellence does not end with the sale, though. In order to ensure a positive ownership experience, we staff an onsite auto service and repair department. And for those of you who prefer to perform their own work, we also maintain a vast collection of auto parts for sale in Milwaukee. Lake Auto Group truly has every one of your automotive needs covered. :)