Branding impact consultancy: Helping planetary-focused SMEs, startups, and corporations. DEFY uncovers how your brand can unlock its purposeful potential to fuel good growth and excel in delivering its ES&G strategy. By identifying the contribution and impact your brand makes on the lives of others, we help you address the issues that matter to conscious consumers, helping your brand fuel sustainable growth and nurture conscious consumerism. WE strategically define your purpose to provoke and uncover the actions of your ES&G strategy. CREATE impact brands with a distinction that speaks authentically to your consumers. CHANGE behaviours, shift cultures and make a difference through memorable conversations. With capabilities across 4 pillars: -Brand strategy -ESG impact -Branding (visual and verbal identity) -Brand guardianship