SSF first came to be in 1987 as SEVEN STAR FLORAL, the brainchild of founder Mr. King Wong. Despite humble beginnings as suppliers of high-quality artificial flowers, business soon picked up for the company. This led to the expansion of the store’s inventory, which naturally grew to include home furnishings, bedding, accessories, and carpets. As a top living concept store and home living solutions provider in Malaysia, our mission is to provide high-quality world-class furnishings to homeowners at affordable prices. With 47 showrooms across East and West Malaysia and over 30,000 products to fill homes of all lifestyles and designs, we aim to be accessible, affordable, and inspirational to all. Through 33 years of operations, our founder’s vision has never once wavered; we believe that it is our duty to do and be better for our customers. Whether in terms of design, service, or accessibility and accountability, we are committed to meeting customer demands and needs. We believe that innovation is key to a holistic customer service experience. To achieve these goals, we surround ourselves with talented, ambitious people across multiple disciplines. We want to help our customers create their ideal homes in which to live their best lives, and only the right mix of passionate and detail-oriented people can help us to achieve that. Our exciting story has been fruitful, with extraordinary leadership and dedicated hands on deck. Still, we believe our journey has only just begun; we are eager to keep looking and moving forward. In the next ten years, we hope to further enhance our brand presence in Malaysia, while simultaneously looking to expand across ASEAN countries.